Most retailers spend weeks picking a logo and maybe a single afternoon picking the colour of the bag it goes on. That’s backwards, because the bag is what a customer actually carries out the door, sometimes for months afterward if it’s sturdy enough to get reused. Unique Bags, a non-woven bag manufacturer in Kanpur, has heard it a thousand times before from retail customers – “can you do it in colour”, not “what colour should I do it in”. There is no correct response to that, but there is a method of deciding, and it begins by viewing non-woven bag colours as a branding opportunity, rather than an afterthought.
Why colour carries more weight than owners expect
A shopper who’s never read your logo’s font can still recognise your bag colour from across a mall corridor. That’s the practical value of brand colour packaging: colour is processed faster than text and remembered longer than most other branding details. The catch is that this only works if the colour stays consistent. A bag that changes shade or shifts to whatever’s cheapest that month quietly undoes months of people learning to recognise your shop by sight. Retailers who treat their bag colour as fixed, the same way they’d treat a logo, get more out of it over time than retailers who swap it whenever a new supplier quotes a better rate.
Making sure your bag matches what’s already at your storefront
But before you choose a bag of any sort, it’s worth taking stock of all the ways that your brand colours have already been represented at your storefront: from signs, through staff uniform shirts, to the invoices and packing tape. The bag that complements this palette of your brand color matching becomes the element of unity between the store and the package; whereas a bag which does not harmonize with the rest of the storefront will be treated as something added on later on. The importance of the color for brand packaging lies exactly in that: it is much more important to make sure that the bag does not clash with the other elements of your store than to choose the best possible color itself.
Dyed fabric versus printed colour
There are actually two colour decisions happening in a custom bag order, and it helps to separate them. One is the base fabric colour, picked from the non-woven bag colours Unique Bags keeps in stock or dyes to order. The other is the ink colour printed on top, whether that’s your logo, your shop name, or a pattern. Unique Bags handles these differently: screen printing tends to give the boldest, most solid coverage for one or two colours, which suits a simple logo on a plain-coloured bag, while flexographic printing handles multi-colour designs more efficiently at higher volumes. Choosing among the available bag colour options for the base fabric first, then deciding how many ink colours the print actually needs, usually costs less than defaulting to a busy multi-colour print on a stock colour and hoping it looks intentional.
Picking a colour that survives daily handling
Color selection also goes beyond aesthetics when the bag has become part of daily usage. Pale colors are likely to get dirty and show signs of wear and tear sooner than darker colors. This is especially true of the reusable carry bags where a consumer is likely to continue using the same bag rather than discarding it after single use. Darker and mid-level tones do not show such signs as soon as lighter colors. This explains why custom colored carry bags used for selling groceries and daily essentials retail are mostly in the shades of navy blue, maroon, and forest green colors rather than white and pastel. The choice of BOPP finish also makes a difference, as the glossy finish hides the underlying color from getting dirty while adding extra appeal to it. That’s why premium retailers (jewelry, boutiques, gifting items) opt for laminated bags even at a higher cost per piece.
What Unique Bags actually offers in colour
Unique Bags produces D-Cut, loop handle, and laminated box bags in GSM weights from 30 to 120, with base colour, print colour, and finish all customisable per order rather than picked off a fixed catalogue. There isn’t a hard limit on how many retail branding colours you can combine in a single design, though cost and print method both scale with colour count – worth asking upfront rather than after a quote comes back higher than expected. Orders start at a 500 kg minimum, which for most single-location retailers covers a long enough run that the colour choice is something you’re committing to for months, not weeks. The team works out exact colour matching and pricing over WhatsApp once they know your existing brand palette.
If your bag colour hasn’t been chosen on purpose, it’s worth revisiting before your next reorder rather than after. Send Unique Bags your logo or storefront colours over WhatsApp at 8887995604, and they’ll work out which base colour, print, and finish actually match what you’re already building.
Frequently asked questions
Would the dark colored bag cost more than a light one?
Not necessarily. The price is driven more by GSM, printing complexity, and finish rather than the basic color of the bag, so if cost is the determining factor, request a like-for-like quote for all colors.
Can Unique Bags manufacture my product in the exact shade of my brand color?
Send us your logo or a shade sample through WhatsApp, and we will find the nearest possible match in terms of color of fabric and ink.
How many colors can be used for the one design?
There’s no fixed limit; however, each additional color would drive up costs, particularly when using screen printing. Multi-colored printing is better done with flexographic printing.
Should my bag match exactly with my brand logo or complement it?
Both can work, but consistency is the key, rather than matching. Decide on one and stick to it always.
Do lighter-coloured bags show dirt faster?
Yes, generally. Light shades show handling marks and dust sooner than darker or mid-tone colours, which matters most for bags meant to be reused.
Does lamination affect the appearance of the color?
Yes, the addition of lamination or BOPP coating adds gloss, and hence colors will look brighter and deeper compared to when the same color is printed without any coating.
What is the smallest order for a custom colored bag?
500 kg, which usually gives a single-location retailer a long enough supply that the colour is worth committing to properly.
Can I order a sample in my chosen colour before the full batch?
Reach out on WhatsApp with your requirement. The team can discuss sampling before you commit to a full 500 kg run.
Is there a GSM that suits coloured, printed bags best?
It depends on use. 30 to 50 GSM works for light retail items, while 80 to 120 GSM holds colour and print better on bags carrying heavier daily-use loads.
How do I start a custom colour order?
Message 8887995604 on WhatsApp with your brand colours, logo, and rough quantity, and Unique Bags will quote from there.
